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Naturally Nested

For natural brands in independent retail

Know your next best move. Then let us make it.

Naturally Nested turns your distributor data into a short, ranked list of the actions most likely to grow your brand in independent stores. Do them yourself, or hand them to us.

Start your free month See how it works

First month free · $250/month after · Cancel anytime

Your actions this week
Ranked by likely impact · Hillside Oat Co.
From your latest distributor reports
  1. 1
    Slow mover
    Maple Granola is sitting at the UNFI Hopkins DC
    Cases have been there longer than usual. A push with nearby stores would get it moving.
  2. 2
    Store gone quiet
    Green Valley Co-op hasn’t reordered in 3 months
    Was a steady monthly account. Worth a check-in before the shelf space goes.
  3. 3
    SKU gap
    Riverside Market carries 2 of your 6 SKUs
    Your top sellers at similar stores are missing here.
  4. 4
    Promising placement
    Sprouting Spoon is a strong fit for Oat Bites
    Comparable stores sell it well. Good candidate for an intro.
Example of a ranked action list for a fictional brand. Each action can be handled by the brand or handed to Naturally Nested.

Trusted by natural brands selling into independent stores

  • Austin Pretzel Co.
  • Borges
  • Brain Juice
  • Eat Happy Kitchen
  • Evie’s Snacks
  • Fable Fish
  • GoodSam
  • Hoplark
  • Huel
  • Local Culture
  • Mother-in-Law’s
  • Primal Spirit Foods
  • PROBAR
  • Seattle Gummy Company
  • Singing Pastures
  • Stumptown
  • Taza
  • Tejava
  • True Made Foods
  • Wella

Independent stores are where natural brands are built. They’re also the hardest part of the business to manage.

Too many stores to watch

Hundreds of buyers, reorder cycles and shelves. Nobody can track them all by hand.

Reports that don’t line up

Every distributor reports differently, and none of them tell you what to do on Monday. We combine them into one prioritized picture.

No one to do the work

Even when you know the move, a small team can’t visit, call and reorder everywhere.

How it works

From distributor reports to done, in three steps.

  1. Connect your data

    We connect your distributors once, then pull your reports automatically. Sales, stores, inventory and reorders land in one place.

  2. Get your ranked actions

    Your list stays current as new sales, inventory and orders come in, so the most valuable move is always at the top, with the numbers behind it.

  3. Do it, or hand it off

    Work the list with your own team, or let Naturally Nested take care of it. Your independent accounts get attention while you focus on everything else.

The actions we surface

Protect what you’ve built. Then grow it.

Birdfeeder · optional

No team for the legwork? We’ll do it.

Our reps know the independent natural market. Turn on Birdfeeder and they work your action list in stores: reorders, new placements, getting quiet accounts moving again.

You set the budget and the rates. You pay only on results.

  1. You set the terms

    Choose your monthly budget and commission rates, by product if you like.

  2. We work your actions

    Our reps take the highest-value actions to the stores that matter.

  3. Only pay for verified results

    You fund a budget up front, and it’s only drawn down for verified orders. If an order doesn’t ship, the money goes back to your budget. Pause or change it anytime.

natural brands served
50+
independent stores tracked
6,000+
distributor reports processed
18,000+
store-level sales records analyzed
7M+

Pricing

One plan. Everything included. First month on us.

No tiers to compare. Birdfeeder is optional and paid only on results.

Naturally Nested

$250 / month

First month free

Not charged until your free month ends. Cancel anytime.

  • Ranked actions from your distributor data, kept up to date
  • Store, product and distribution-center reporting
  • Data setup with our team
  • Ordering and store tools in one place
  • Optional Birdfeeder: we do the work, you pay on results
Start your free month

Questions brands ask

What does Naturally Nested do?

We turn your distributor data into a short, ranked list of the actions most likely to grow your brand in independent natural stores. You can work them yourself or have us carry them out through Birdfeeder.

Which distributors do you support?

UNFI, KeHE and Threshold, plus direct-to-store orders. We connect your distributors during onboarding and pull reports automatically from then on.

How current are the actions?

We keep them fresh constantly. Most distributor reports are pulled automatically every day, and your list updates whenever something changes: new reports, new sales, or actions you complete or clear.

How does Birdfeeder billing work?

You set a monthly budget and add funds. When our rep places an order, the payout is set aside, and it’s only used once the order is verified: shipped to the store, or confirmed placed where a distributor doesn’t send automated reports. If it doesn’t ship, the money goes back into your budget. Turn on auto top-up to refill to your budget each month (budget $1,000, end the month with $250 left, and we add $750), or add funds whenever you like.

What happens after the free month?

Your card or bank account is charged a prorated amount for the rest of that calendar month, then $250 on the 1st of each month. Cancel anytime from your billing settings.

Do I need a sales team to use this?

No. Work the actions yourself, have us do them for you, or mix the two: keep the accounts you know best and hand us the rest.

See your first ranked actions this month.

Free for 30 days. Cancel anytime.

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